Privacy Policy

Privacy Policy

Effective date: August 22, 2025

This Privacy Policy explains how AprylStylezFashion ("AprylStylezFashion", "we", "us", or "our") collects, uses, discloses, and safeguards personal information when you visit aprylstylezfashion.com (the "Site"), make a purchase, contact us, subscribe to our marketing (including SMS), or otherwise use our services (collectively, the "Services").

If you do not agree with this Policy, please do not use the Services. If you have questions, contact us at support@aprylstylezfashion.com.

Who we are (Controller): AprylStylezFashion, 406 Parkstone Dr, Woodstock, GA 30188, United States. If you are in the EEA/UK, AprylStylezFashion is the data controller of your personal data.

1) Information We Collect

The categories of personal information we collect depend on how you interact with us:

A. Information you give us directly

  • Identifiers & contact: name, email address, billing and shipping address, phone number.

  • Account details: username/password, preferences, wish lists.

  • Orders & support: items purchased, order notes, returns/exchange details, communications with customer support.

  • Marketing consents: your opt‑in/opt‑out choices for email, SMS, and cookies.

We do not store full payment card numbers. Payments are processed securely by our payment processors (e.g., Shopify Payments, PayPal). These providers collect and process your payment information directly.

B. Information collected automatically (Cookies & similar tech)

When you browse the Site, we automatically collect certain information, such as: device type, browser type/version, IP address and general location (derived from IP), time zone, pages or products viewed, referral URLs, and how you interact with the Site. We gather this using cookies, pixels, SDKs, log files, and similar technologies. See our Cookie Policy for details and choices.

C. Information from third parties

We receive information about you from service providers and business partners that help us operate the Services. The types of partners include:

  • e‑commerce platform and site hosting;

  • payment processing and fraud prevention;

  • order fulfillment, dropship suppliers, warehousing, and shipping carriers;

  • customer support and communications (email/SMS);

  • analytics, measurement, and reporting;

  • advertising/retargeting and on‑site marketing;

  • tag management and developer tools;

  • IT, security, and cloud infrastructure; and

  • professional advisors (legal/accounting).

We may combine this information with information we collect directly.

We do not knowingly collect sensitive personal information (e.g., precise geolocation or government IDs) and we do not intentionally collect information from children (see §9).

2) How We Use Personal Information

We use information for:

  • Providing and improving the Services: operating the Site, taking and fulfilling orders, processing payments, arranging shipping and returns, providing support, and improving our product offering.
  • Account & communications: creating and managing accounts, sending order and service messages (e.g., confirmations, shipping updates), responding to your requests.
  • Marketing & personalization: sending promotional emails/SMS (with your consent where required), showing personalized content and offers, measuring the effectiveness of campaigns.
  • Security & fraud prevention: detecting, investigating, and preventing fraud, abuse, or security incidents.
  • Compliance: meeting legal obligations (tax, accounting), enforcing our terms, and exercising legal rights.

Targeted advertising/analytics: We work with analytics and advertising partners that use cookies and similar technologies to understand site usage and to deliver advertisements tailored to your interests across websites and apps. Where required by law, we obtain your consent. See §6 (Your Choices) for opt‑out options.

3) Legal Bases (EEA/UK only)

Where GDPR/UK GDPR applies, we process personal data under these legal bases:

  • Performance of a contract (to fulfill your orders and provide the Services);

  • Legitimate interests (to secure, improve, and market our Services, provided these interests are not overridden by your rights);

  • Consent (for non‑essential cookies, certain marketing);

  • Legal obligation (tax, accounting, compliance).

You may withdraw consent at any time. This does not affect processing performed before withdrawal.

4) How We Disclose Personal Information

We disclose personal information to the following categories of recipients, only as needed to operate the Services or as required by law:

  • Service providers/Processors: ecommerce platform (Shopify), payment processors, email/SMS and customer‑support tools, hosting/IT/security providers, analytics providers, advertising partners, fulfillment centers/3PLs, dropship suppliers, and shipping carriers. These companies may access information solely to perform services for us and under appropriate contracts.
  • Business & marketing partners: to personalize content or measure campaign performance (e.g., ad platforms) where permitted by law and your settings.
  • Affiliates: within our corporate group (if applicable).
  • Legal & compliance: to comply with laws, respond to lawful requests, enforce our terms, or protect rights, property, or safety.
  • Business transfers: in connection with a merger, acquisition, or other corporate transaction.

We do not sell personal information for money. Under some privacy laws (e.g., California), certain sharing for cross‑context behavioral advertising may be considered a "sale" or "share". See §6 for how to opt out.

5) Retention

We keep personal information only as long as necessary for the purposes described above, including:

  • Orders, invoices, and related records: typically 7 years for tax/audit purposes;
  • Account information: for as long as your account is active;
  • Marketing preferences and communications: until you unsubscribe/opt out or after a period of inactivity as defined in our internal schedules;
  • Support tickets/chat transcripts: typically 2 years;
  • Cookies/analytics data: per our Cookie Policy and partner settings.

We will delete or anonymize data when no longer needed, subject to legal retention obligations.

6) Your Choices & Rights

A. Cookies & tracking

Control your cookie preferences via our Cookie banner or your browser settings. You can also visit:

Do Not Track / Global Privacy Control. Some browsers send a "Do Not Track" (DNT) signal. We do not alter our data collection in response to DNT signals, but we recognize Global Privacy Control (GPC) where required by law and treat it as an opt‑out request for that browser/device.

B. Marketing communications

You may opt out of marketing emails by clicking Unsubscribe in any email or emailing support@aprylstylezfashion.com. For SMS marketing, reply STOP to cancel and HELP for help. Message & data rates may apply.

C. "Do Not Sell or Share My Personal Information" (California/CPRA)

If you are a California resident, you may opt out of "sale" or "sharing" for cross‑context behavioral advertising using the Do Not Sell or Share link in our footer or by emailing support@aprylstylezfashion.com with the subject line: Do Not Sell/Share. We honor Global Privacy Control (GPC) signals where required.

D. Your privacy rights

Depending on your location, you may have rights to access, correct, delete, port, or restrict certain processing, and to object to processing based on legitimate interests. To exercise rights, contact support@aprylstylezfashion.com. We may take reasonable steps to verify your identity. You will not be discriminated against for exercising these rights. Where permitted, you may authorize an agent to submit a request; we will require proof of authorization and identity. We aim to respond within 45 days (may extend once by 45 days). If we decline a request, you may appeal by replying to our decision.

7) International Transfers

We and many of our service providers (including Shopify) are located in countries outside your own. Where your personal data is transferred internationally, we use appropriate safeguards (such as Standard Contractual Clauses) and implement additional protections where required by law.

8) Security

We employ administrative, technical, and physical safeguards designed to protect personal information (for example, TLS encryption in transit, access controls, and limited retention). No system is 100% secure; please use unique, strong passwords and do not share your account credentials.

Automated decision‑making

We do not use automated decision‑making that produces legal or similarly significant effects. We may use limited automation (e.g., fraud prevention and spam filtering). Where consent is required by law, we will obtain it; you may object or withdraw consent at any time.

9) Children’s Privacy

Our Services are not directed to children under 13 (or the age required by your country). We do not knowingly collect personal information from children. We do not have actual knowledge that we sell or share personal information of consumers under 16. If you believe a child has provided information to us, contact support@aprylstylezfashion.com and we will take appropriate steps to delete it.

10) Third‑Party Sites & Social Features

The Services may link to third‑party sites or include social media features and widgets. Your interactions with these features are governed by the privacy policies of the companies providing them.

User‑Generated Content (Reviews)

If you submit product reviews or other user‑generated content on the Site, that information may be public. Avoid sharing personal information in public posts. We cannot control how others use information you make public.

11) Changes to This Policy

We may update this Policy from time to time to reflect changes to our practices or for legal reasons. When we post changes, we will update the Effective date above and, when required, notify you (e.g., via the Site or email).

12) Contact Us

For questions or to exercise your rights: support@aprylstylezfashion.com
Postal address: 406 Parkstone Dr, Woodstock, GA 30188, United States

13) State‑Specific Notice (California)

Categories collected (past 12 months): identifiers (name, email, IP, online identifiers), commercial information (orders and shopping history), internet/usage data (pages viewed, device information), approximate geolocation (from IP), and support communications. Categories of recipients: service providers (Shopify, payment, shipping, dropship suppliers/3PLs, IT/security, analytics), business/marketing partners (for ads/measurement), and affiliates. Sensitive personal information: not used for inferring characteristics and not sold or shared beyond what is necessary to provide the Services (e.g., fraud prevention or identity verification). We do not collect precise geolocation.

We do not sell personal information for money. Some disclosures for cross‑context behavioral advertising may be considered a "sale" or "share" under California law. You can opt out via the Do Not Sell or Share link or by emailing support@aprylstylezfashion.com. We honor Global Privacy Control (GPC) signals where required.

California Privacy Summary (past 12 months)

Category of Personal Information Examples we collect Sources Disclosed for a business purpose? Shared for cross‑context advertising?
Identifiers name, email, postal address, phone number; IP address; order IDs; online identifiers You; your device (cookies); service providers Yes – to service providers (Shopify, payment, shipping, support) Yes – device/IP/online identifiers used for ads & analytics (opt‑out available)
Commercial information products viewed/purchased, shopping history, returns You; Site interactions Yes – to fulfillment, support, fraud prevention No
Internet / network activity pages viewed, clicks, session logs, device/browser info, referral URLs Your device (cookies/pixels) Yes – to analytics/security providers Yes – for ads/measurement (opt‑out available)
Approx. geolocation derived from IP address Your device Yes – to fraud prevention/shipping partners No
Account credentials hashed passwords; preferences You Yes – to hosting/support providers No
Payment information tokenized payment details handled by processors You → payment processors Yes – to payment processors No (we do not store full card numbers)
Support communications messages you send us (email, chat) You Yes – to customer support tools No

We do not intentionally collect protected‑class characteristics or sensory data (e.g., CCTV). We operate as an online store and do not maintain in‑store surveillance.

Your California rights and how to exercise them: access/know, correct, delete, portability, opt out of sale/share and targeted advertising, limit use of sensitive personal information, and non‑discrimination. Submit requests via support@aprylstylezfashion.com. You may designate an authorized agent; we will require proof of authorization and identity verification. We aim to respond within 45 days (may extend once by 45 days where permitted). You may appeal by replying to our decision.

Shine the Light (Cal. Civ. Code §1798.83): California residents may request a list of third parties to whom we disclosed personal information for direct marketing in the previous year. Email support@aprylstylezfashion.com with subject “Shine the Light Request.”

Appendix A – Service Providers & Partners (Categories)

We share personal information with the following categories of third parties to operate the Services. Specific partners may change from time to time; a current list of key processors is available on request at support@aprylstylezfashion.com.

  • E‑commerce platform and hosting
  • Payment processing & fraud prevention
  • Order fulfillment, dropship suppliers, warehousing, and shipping carriers
  • Customer support & communications (email/SMS)
  • Analytics & measurement
  • Advertising/retargeting & on‑site marketing
  • Tag management & developer tools
  • IT, security & cloud infrastructure
  • Professional advisors (legal/accounting)

We do not store full payment card numbers. Payments are handled directly by our payment processors.

💌 Still Have Questions?

We’re always here to help with shipping, tracking, or order updates. Just drop us a message below and our team will get back to you within 24 hours.