Cookie Policy

Effective date: August 22, 2025

This Cookie Policy explains how AprylStylezFashion (“we”, “us”, or “our”) uses cookies and similar technologies when you visit aprylstylezfashion.com (the “Site”) or receive our emails. It should be read together with our Privacy Policy.

If you do not agree with the use described here, you can adjust your preferences using our cookie banner or the controls described in Your Choices below.

1) What are cookies and similar tech?

  • Cookies are small text files placed on your device by a website. They may be session (deleted when you close your browser) or persistent (stored until they expire or you delete them).
  • Pixels/web beacons/SDKs are tiny code snippets that allow us and our partners to understand usage, measure campaigns, and prevent fraud.
  • Tag managers help load other tags; they don’t set cookies themselves but may trigger other tags.

2) How we use cookies

We use cookies and similar tech for the following purposes:

  • Essential / Strictly Necessary – to run the store and keep it secure (e.g., checkout, cart, login, fraud prevention). These are required for the Site to function.
  • Performance / Analytics – to understand site usage and improve features.
  • Functionality – to remember your preferences and enhance features (e.g., wishlists, locale).
  • Advertising / Targeting – to deliver and measure ads, and to personalize offers. Some of this activity may be considered a “sale” or “share” of personal information under certain U.S. state laws. See Your Choices for opt-out options.
  • Email measurement – our marketing platform may use web beacons to know if an email was opened and which links were clicked.

3) Partners who set cookies (categories)

We work with the following categories of partners that may set or read cookies and similar technologies. Specific partners may change from time to time.

  • E-commerce platform and hosting
  • Tag management (helps load other tags)
  • Analytics and measurement
  • Advertising and retargeting partners
  • Fraud prevention and security
  • Email and SMS providers (may use web beacons)

A current list of key processors is available on request at support@aprylstylezfashion.com.

We do not store full payment card numbers in cookies.

4) Your choices

You have several ways to control cookies and similar technologies:

A. Cookie banner
Use the Cookie Settings link in our banner/footer to accept, decline, or adjust non-essential cookies at any time (where available). Essential cookies cannot be turned off.

B. Browser controls
Most browsers let you delete or block cookies. Blocking cookies may affect site functionality.

C. Interest-based advertising opt-outs

D. Analytics opt-out
You can use your browser’s privacy settings and, where available, the analytics provider’s opt-out tools to limit analytics tracking.

E. Email tracking
You can disable images in your email client or unsubscribe from marketing emails to limit web-beacon tracking.

F. Global Privacy Control (GPC) & Do Not Track (DNT)
We recognize GPC signals where required by law and treat them as a request to opt-out of “sale”/“sharing” and targeted advertising for that browser/device. We currently do not respond to DNT signals.

G. California (CPRA) opt-out
If you are a California resident, use our Do Not Sell or Share My Personal Information link (in the footer) or email support@aprylstylezfashion.com with the subject “Do Not Sell/Share.”

5) Cookies we typically set or load (examples)

Cookie names change periodically. Common examples include:

  • Essential store cookies – cart, checkout, login, and fraud-prevention identifiers (durations vary from session to ~24 months).
  • Analytics cookie – helps measure traffic and usage (commonly 1 day to 24 months).
  • Advertising pixel identifier – used for ad delivery and measurement (up to ~24 months, set by the advertising partner).
  • Email open/click beacon – used to understand campaign performance (varies by campaign).
  • Fraud-prevention identifier – used to detect and prevent fraudulent activity (lifetimes set by provider).

Disabling non-essential cookies through our banner will prevent these from loading (subject to your region and consent settings).

6) Legal bases (EEA/UK)

Where GDPR/UK GDPR applies, we rely on:

  • Consent for non-essential cookies (analytics, advertising, certain functionality). You can withdraw consent at any time via the cookie banner.
  • Legitimate interests for essential cookies required to provide the Site and prevent fraud, balanced against your rights.

7) Retention

Session cookies expire when you close your browser. Persistent cookies last for a period set by the provider (commonly 1 day to 24 months). We also follow our internal retention schedules to delete or anonymize associated identifiers when no longer needed.

8) Updates to this Cookie Policy

We may update this Policy to reflect changes to cookies or partners. When we make changes, we will update the Effective date above and, where required, obtain consent again.

9) Contact

Questions about this Cookie Policy?
Email: support@aprylstylezfashion.com
Postal address: 406 Parkstone Dr, Woodstock, GA 30188, United States

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