Privacy Policy

Effective: March 28, 2024

This Privacy Policy describes how Aprylstylezfashion (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://aprylstylezfashion.com/ website or otherwise communicate with us via our customer Service. For purposes of this Privacy Policy, you and "“your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect, and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We collect some information about you, this is to ensure our site works correctly for you and to analyze how you use our site to enhance your experience.

We Automatically gathered information about you when you access our site , including information you provided when using text messaging service, examples are like, using technologies like phone number, emails address that was provided when you sign up or subscribe for messaging service, also cookies, cookies are simply piece of information that are stores on your browser log files, web beacons, tags, or pixels, , including browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and site interaction details.

We also collect information to fulfill your orders, process payments, arrange shipping, send invoices/confirmations, communicate with you, prevent fraud, and provide personalized product/service information Provided by you during the purchase process.

We may also collect more information when you participate in email marketing survey associated with message service, research study, we also collect contact information and other information when you contact our customer service for support. Includes any additional information provided during customer support interactions.

Including Name, billing address, shipping address, payment details (like credit card numbers), email address, and phone number.
Shopify powers our online store. You can learn more about how Shopify handles Personal Information here.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

• Information We Collect Directly from You
• Information that you directly submit to us through our Services may include:
• Basic contact details include your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your Wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Device Information Purpose

We collect some information about you, this is to ensure our site works correctly for you and to analyze how you use our site to enhance your experience.

Sources

We Automatically gathered information about you when you access our site using technologies like cookies, cookies are simply piece of information that are stores on your browser log files, web beacons, tags, or pixels, including browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and site interaction details.

We also Collect your information to fulfill your orders, process payments, arrange shipping, send invoices/confirmations, communicate with you, prevent fraud, and provide personalized product/service information Provided by you during the purchase process, Shared with our partner Shopify and other relevant vendors.

We Collect Name, billing address, shipping address, payment details (like credit card numbers), email address, and phone number.
We collect and use information provided by you to analyze and offer customer support.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in other to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

We utilize your Personal Information to deliver targeted ads or marketing communications we believe may interest you. This includes:

Advertising

• Utilizing Google Analytics to understand site usage and offer relevant ads. You can opt out here.
• We Utilize Google Analytics to comprehend how our customers engage with the Site. You can learn more about Google's use of your Personal Information here, (https://tools.google.com/dlpage/gaoptou) and opt-out of Google Analytics here, if applicable.
• For further insight into targeted advertising mechanisms, you may visit the Network Advertising Initiative’s (NAI) educational page.
• Additionally, you can opt out of some of these services via the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info/
• For more details on targeted advertising, visit [here] (https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

We use your Personal Information to provide services such as offering products, processing payments, shipping orders, and keeping you informed about new offerings.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store. see https://www.aprylstylezfashion.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.

Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

Please Note: we might share and disclose your information data we gather to third-party companies that offer support services to us (Example, email providers, mobile marketing services, analytics providers, web hosting providers, Printer call center/chat providers, sweepstakes vendors, payment processors, data enhancement services, fraud prevention providers, or shipping services providers, including product vendors) or assist us in marketing our products and services. These companies may require information about you to carry out their responsibilities.
Only if you consent to us doing so on this basis. with third-party assisting in customer support.

We may as well collect Personal Information’s, including any additional information provided during customer support interactions.

We share your Personal Information with service providers to assist in delivering our services and fulfilling contracts.
We may also share the information we collect with our banking partner, Bank that issues the Aprylstylezfashion Credit Card.

You can learn more about how Aprylstylezfashion handles Personal Information [here].

• In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, to provide services and advertise to you. For example, we use social media to support personalized advertising with third-party services]. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
• we might share and disclose your information data we gather to third-party companies that offer support services to us (eg, email providers, mobile marketing services, analytics providers, web hosting providers, Printer call center/chat providers, vendors, payment processors, data enhancement services, fraud prevention providers, or shipping services providers, including product vendors) or assist us in marketing our products and services. These companies may require information about you to carry out their responsibilities. Only if you consent to us doing so on this basis. with third-party assisting in customer support.
• We also Share information about your Site usage, purchases, and interactions with our ads on other platforms with our advertising partners. Some of this information is collected and shared directly, while in other cases, it's done through cookies or similar technologies, subject to your consent based on your location.
• We reserve the right to reveal the information we gather under legal circumstances where disclosure is deemed necessary to adhere to legal requirements; to enforce or implement relevant terms and conditions as well as other agreements; to facilitate financing, securitization, insurance, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to safeguard the rights, property, or safety of our company, our customers, or others.
• At times, we might divulge your information under circumstances we deem necessary or appropriate to: (i) adhere to applicable laws and legal procedures; (ii) address requests from public and governmental authorities, whether domestic or international; (iii) uphold contractual obligations between us; (iv) safeguard our rights, privacy, well-being, or assets, as well as those of our affiliates, yourself, or others; and (v) enable us to seek available remedies or mitigate potential damages.
• We may share information to comply with laws, respond to legal requests, or protect our rights.
• On occasion, we may also disseminate aggregate or anonymized data pertaining to the use of the Messaging Service. Such aggregated or anonymized information may be shared with third parties, including advertisers, promotional partners, and sponsors.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information denoted by about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category:

• Identifiers such as basic contact details and certain order and account information
• Commercial information such as order information, shopping information and customer support information
• Internet or other similar network activity, such as Usage Data

Categories of Recipients:

• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
We may “sell” your personal information” as that term is defined under US Privacy Laws.

Certain state laws governing your privacy rights, including the California Privacy Rights Act (CPRA) and the Virginia Consumer Data Protection Act (VCDPA), provide you with certain rights regarding your personal information. This section describes those state privacy rights and how to exercise them.

If you have any questions about this Notice, would like to exercise your rights under the state privacy laws, or would like to request, please contact our Customer Care department:
We may sell Personal Information as defined by the CCPA.
We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information

• Identifiers such as basic contact details and certain order and account information
• Commercial information such as records of products or services purchased and shopping information.
• Internet or other similar network activity, such as Usage Data

Categories of Recipients

• Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

We understand the critical need to safeguard privacy, especially concerning children. Therefore, we refrain from intentionally gathering personal data online from individuals under the age of 16. Individuals under the age of 16 must refrain from providing any personal information on our website. If you are under 16 years old, please refrain from utilizing or disclosing any information on this platform. If we discover we have obtained personal information from a child under 16 without verified parental consent, we will promptly remove such information from our records.
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
PARENT OR GURDIAN, PLEASE CONSULT WITH LEGAL COUNSEL IF YOUR SITE IS CHILD FOCUSSED OR DIRECTED, AS MORE SPECIFIC DISCLOSURES MAY BE REQUIRED.

Security and Retention of Your Information

Protecting personal information
We implement a range of physical, technical, administrative, and organizational security protocols tailored to the sensitivity of the data we gather, aimed at safeguarding your information from accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure. However, it's important to note that no online activity can be entirely immune to security risks. Despite our efforts to shield your information from unauthorized usage or disclosure, we cannot guarantee the absolute security of any data you share with us.

Consequently, we do not assume liability for inadvertent disclosures.Also be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Automatic Decision-making

• We do not engage in automated decision-making that has a legal or significant effect on you. Some automated decision-making is used to prevent fraud.
• Automated individual decision-making, which encompasses profiling, requires your explicit consent before implementation. You also have the right to object to automated decision-making by contacting us via email at aprylstylezfashion.com or through our Customer Service.
• • Revocation of consent. You have the option to withdraw your consent for the processing of your data at any given time. However, please note that withdrawing your consent does not affect the legality of processing based on consent prior to withdrawal.

Legal Basis

As per the GDPR, we process your Personal Information based on lawful bases including consent, contract performance, legal compliance, protection of interests, public interest, and legitimate interests.

Your Rights and Choices

Depending on where you live, you may have some or all the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Under GDPR or CCPA, you may excise your rights to access, correct, update, or delete your Personal Information

• As a visitor or consumer, you have the Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to receive detailed information regarding the purposes of processing, categories of personal data involved, recipients or categories of recipients to whom the personal data has been disclosed, duration of storage for the relevant personal data, and the existence of automated decision-making.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right to rectification: Users possess the right to rectify any inaccuracies or incompleteness in their data. If your information is incorrect or incomplete, you may opt to amend and complete it yourself or inform us to assist you in doing so.
• Right to restriction of processing: Before requesting certain rights, users must collaborate with us to verify their personal information and identity. During the verification process, please provide your name, address, and/or email address when contacting us. We will undertake reasonable measures to authenticate your identity before addressing your requests. Verification procedures may vary depending on the sensitivity of your personal data and whether you hold an account with us, but we commit to responding within the specified timeframe set under GDPR.
• Right to data portability: You may request the transfer of your personal data provided to us based on consent or contract, or through automated processing, to a third party, provided that the requisite technology is available. Please contact our Customer Service for confirmation of feasibility. Rest assured, we will strive to ensure that your data is transmitted to a third party in a structured, commonly used, and machine-readable format, where technically feasible.
• Users also have the right to opt out of direct marketing service.
• Right to opt out of Sale or Sharing or Targeted Advertising.
• You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
• Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
• Right to Limit and/or opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal to our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the
agents provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

For U.S. California residents

• The California Privacy Act of 2020 (“CPRA” henceforth), effective as of January 1st, 2023, applies. Thus, we update this Policy to notify you that the CCPA has been replaced by the CPRA.
• You have the following rights under CPRA:
• Right to delete personal information: Like GDPR regulations, you have the right to request the deletion of personal information collected from you under the CPRA, which we have disclosed to you. Upon verification of your identity, we will comply with your deletion requests, unless it is unreasonably burdensome or impossible, or for business purposes.
• Right to correct inaccurate personal information.
• Right to know what personal information is being collected: California residents can request disclosure of information outlined below.
• Right to equal service and non-discrimination: We assure you that we will not engage in unfair trade practices based on the exercise of rights under CCPA.
• Right to opt out of the sale or sharing of personal information: We do not sell your personal information, but we provide an "opt-out" mechanism to further safeguard your constitutional privacy rights.
• Right not to be retaliated against following opt-out or exercise of other rights: We are prohibited from denying your access or reasonable requests as retaliation.
• Right to limit the use and disclosure of sensitive personal information: You may request restrictions on the use of your sensitive data within specific purposes.
• We will respond to requests for correction of inaccurate personal information or deletion of personal information within 45 days of receiving your messages or emails and verifying your identity. If unable to respond within 45 days, we reserve the right to request an additional 45-day extension.
• Shine the Light: California's Shine the Light Act permits California users to inquire whether a business has disclosed certain information about them to third parties for direct marketing purposes. California users wishing to request further information or express concerns about our privacy practices may contact us at dataprotectionofficer@lightinthebox.com. We accept agents with a power of attorney demonstrating full authorization by you to exercise any available rights on your behalf.

For more detail Contact us for more assistance. via aprylstylezfashion.com
We use google ad, services such as google Audiences to help personalize the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.Aprylstylezfashion.com/inq.

Do Not Track

It's important to understand that since there is no uniform industry consensus on how to handle "Do Not Track" signals, we maintain our data collection and usage practices regardless of whether your browser sends such a signal.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection. 

Contact

Should you have any questions about our Privacy Policy, or if you would like to exercise any of the rights available to you,
please Contact us via-Email @ aprylstylezfashion@gmail.com
Pleases contact us at 406 Parkstone Dr, Woodstock, GA, 30188, United States.

NOTICE TO CALIFORNIA RESIDENTS

Effective as of: January 1, 2020
In accordance with the California Consumer Privacy Act of 2018 (“CCPA”), we are obligated to furnish California residents with an elucidation of our procedures regarding the collection, utilization, and dissemination of their Personal Information, as well as the rights and options available to California residents concerning said Personal Information. For the purposes of this section, “Personal Information” is defined as per the California Consumer Privacy Act of 2018 (“CCPA”).

Information pertaining to personal data collection, usage, and sharing: We do not engage in the sale of personal information. As detailed in this Privacy Policy, we employ cookies and other tracking mechanisms to scrutinize website traffic and facilitate advertising endeavors.

Additionally, we collaborate with third-party advertising and social media entities such as Google and Facebook, which gather device data and online activity information from visitors to our website to aid in the delivery of interest-based advertisements. For further details, please refer to the Interest-based advertising section above and our Cookie Policy.

The table below provides an overview of our procedures regarding the collection, usage, and sharing of Personal Information categorized according to the CCPA. It delineates our practices over the 12 months preceding the effective date of this Privacy Policy.

 The purposes for which we gather this information for business and commercial use are elaborated in the preceding section titled "How We Use Your Personal Information." Similarly, the categories of third parties with whom we share this information are delineated in the section titled "How We Share Your Personal Information."

Your Privacy Rights in California: The CCPA affords California residents certain rights, albeit not absolute, and in certain instances, we may decline your request in accordance with applicable law.